The Causes Of World War II - 1134 Words

The Causes of World War II: The seeds of world war II lies in the instability created by world war I. particularly the instability in Germany in the economic and political conditions due to the harshness of the Versailles treaty and as a result the rise of Adolf Hitler and his Nazi party The effects of the treaty of Versailles: The treaty of Versailles harshness was one of the main causes for the outbreak of World War II. It began in 1919 when Lloyd George of England, Orlando of Italy, Clemenceau of France and Woodrow Wilson from the US met to discuss how Germany will pay for the devastation it cause in World War II. Woodrow Wilson wanted a treaty based on his 14-point hoping that this will bring peace to Europe. Georges Clemenceau†¦show more content†¦They adopted the policy of strong government and control over the economy. By 1935, Mussolini was the dictator of Italy. Fascism was embraced in Germany by the National Socialist German Workers Party, also known as the Nazis. They were advocating the superiority of the German race. On January 1933 Hitler was appointed in a powerful position. Hitler’s actions (remilitarization): Adolf Hitler became Chancellor of Germany in January 1933.and began to build up the German army. In 1934 he increased the size of the army and the military service became obligatory. Although France and Britain were aware of these actions, they did not behave against it because they were concerned about the spread of communism in Europe and they thought that if Germany became strong. It will be able to prevent the spread of communism. Hitler also made two major alliances during 1936. The first was called the Rome-Berlin Axis Pact and with Mussolini’s Italy. The second was called the Anti-Comitern Pact with Japan. Hitler’s plan was to take back all the territories that had been taken away from Germany. In March 1938, German forces occupied Austria. The Austrian leader hold a referendum asking the people whether theyShow MoreRelatedThe Cause Of World War II 1259 Words   |  6 PagesThere is a fact that the causes of World War II are from the end of World War I, which a consequences of ending the frist World War affect to cause World War II. For ending of World War I, The final Allied push towards the German border began on October 17, 1918. As the British, French and American armies advanced, the alliance between the Central Powers began to collapse. Turkey signed an armistice at the end of October, Austria-Hungary followed on November 3.Germany began to crumble from withinRead MoreCauses of World War II784 Words   |  3 Pagesglobal conflict of the Second World War was started because of the inexistent actions taken to prevent the war. The Second World War did not happen directly, but there was a series of events that led up to the horrific war. The deadly World War II had begun by the inability to enforce the Treaty of Versailles, the corrupted League of Nations, and the failed policy of appeasement. These three points are long term causes which express thee reasoning for the outbreak of war. The inability to enforceRead MoreThe Causes of World War II772 Words   |  3 Pages World War II was one of the biggest wars known. The things people have done, the things that have happened in that war were so graphic that it has ruined the thoughts of people forever. There were so many causes of WWII; even just one would’ve been enough to make it happen. It has affected the lives of so many people, not only people that experienced it, but individuals who have looked upon it. It was such a powerful event with things to be learned. But, it all starts and ends somewhere; andRead MoreCauses And Consequences Of World War II908 Words   |  4 PagesOf all the wars that the world has seen happen, none have been more catastrophic than the terrible world war II. But what were the causes of this war? There were many causes to World War II, although there were four true causes: anger over the Versailles Treaty, Fascism and its increase in the European countries, and the nitrous goals of Adolf Hitler combined with the isolationism of America and Britain from war. Wi th all of these main causes combined together, the will create the most devastatingRead MoreCauses and Consequences of World War II777 Words   |  3 Pages World War II: Causes and Consequences On September 1, 1939 World War II started after Adolf Hitler signs the Treaty of Versailles. Hitler shortly attacks Poland, not keeping his promise. Shortly after the attack France and Britain declare war on Germany. Hitler was the cause of World War II since he broke the treaty causing other countries like Britain and France to declare war. Hitler kept all the Jews in concentration camps because he thoughtRead MoreCauses And Effects Of World War II1370 Words   |  6 PagesCauses and Effects of World War II World War II has been considered one of the worst things to ever occur in history. Violence, death and aggression took place in the 1930s and 1940s in certain European nations. German leader, Hitler played an important, yet a very big role during this time. With the rise and domination of fascism in Germany and Italy, the goal was to maintain peace, established by the Treaty of Versailles ended up in major disaster. World War II began with the poor economic conditionsRead MoreCauses of World War II Essay907 Words   |  4 PagesCauses of World War II When Hitler came to power in 1933 he made several of actions that some years later lead to war. These actions were re-armament, leaving the league of nations, re-militarism of the Rhineland, the spanish civil war, the lightning war and the alliances with Italy and Japan. Hitlers aims were clear, he wanted lebensraum (living space) in order to gain self-sufficiency, wanted to abolish the treaty of Versailles and revenge for those who signed itRead MoreEssay on The Causes of World War II1106 Words   |  5 Pagesthere were many causes that lead up to World War II. World War I left Germany with many shortfalls, thus leaving them in the hands of the Treaty of Versailles. Rather unfair of a Treaty, this left Germany once again looking for another way out. A country resented by many had no other choice but to feel optimistic toward Adolph Hitlers empty promises†¦ making it substantially simple for him to gain power so quick. Throw in the Great Depression, and you have a vastly unstable world, which the GermansRead MoreThe Cause And Effects Of The World War II1291 Words   |  6 PagesAn Pham Mr. Grosse World History Research Paper February 10, 2017 The Cause and Effects of the World War II The world has changed since that day, September 1, 1939, with the invasion of Poland by Nazi Germany, the start of World War 2. There were many fluctuations in economic terms as well as the politics of some powerful countries in the world also started from there. This is a catastrophic world war between the Allied forces and the Axis under fascism. Although this war just lasted in 6 years,Read More Causes of World War II Essay2009 Words   |  9 PagesCauses of World War II Many historians have traced the causes of World War II to problems left unsolved by World War I (1914-1918). World War I and the treaties that ended it also created new political and economic problems. Forceful leaders in several countries took advantage of these problems to seize power. The desire of dictators in Germany, Italy, and Japan to conquer additional territory brought them into conflict with the democratic nations. After World War I ended, representatives

Four Historical Occasions of Non Violent Protest - 2166 Words

The 20th Century saw many civil resistance movements that made change by implementing a system of education in their non-violent protest strategies. This paper will be looking at: Gandhi and the struggle for Indian Independence (specifically 1907-1947), African American U.S. Civil Rights Movement (specifically 1960-1967), South African Apartheid (specifically 1976-1994), and the Northern Ireland Republicans held at Long Kesh Prison (1976-1985). These four struggles demonstrate that knowledge is powerful, and can be to used to either endure, or better fight, or at best end violence and oppression. Mohandas Karamchand Gandhi (also know as Mahatma, meaning â€Å"Great Soul†) is celebrated as the father of the Indian independence movement, and the†¦show more content†¦After Gandhi began spinning his own yarn during his speeches, the spinning wheel became a symbol for Indian independence (Nojeim, 113). One of Gandhi’s greatest protests against the British colonial government was the Salt March of 1929 (Nojeim, 140). The nationwide protest against the tax on salt was organized in response to a denial to grant India the status of Commonwealth (Nojeim, 140). While there were many British taxes, Gandhi knew this particular tax to be especially unjust (Nojeim, 141). The salt tax exploited India’s poor because salt is used in everyday cooking, and yet the colonial laws had made it illegal to own salt which had not been sold or produced by the British government (Nojeim, 141). The Salt March became a nationwide campaign to protest the salt tax, followed by a national undertaking for Indians to make and sell their own salt (Nojeim, 142). Through this campaign, Gandhi taught protestors to create the world of fairness they all hoped was possible. The campaign resulted in thousands of Indians marching, but the British government dealt with the peaceful protest by enforcing mass arrests of the demonstrators (Nojeim, 142). Gandhi was imprisoned without trial, however 2,500 of his followers continued the march in non-violent resistance to the unjust laws (Nojeim, 143). British military officers attacked the protesters in an attempt to derail Gandhi’s followers continuing the Salt March (Nojeim, 144). When the marchers did notShow MoreRelatedRedefining Structure: Social Stratification in MLK’s â€Å"Letters from Birmingham Jail† 1723 Words   |  7 Pageswas an eloquent speaker and a powerful figure during the Civil Rights Movement. In â€Å"Letters from Birmingham Jail,† he uses the classical rhetoric to engage his audience and present his ideas clearly. This particular text was initiated due to the non-violent demonstrations in Birmingham, Alabama, which led to the arrest of many African-Americans, including King himself. Although this was not a spoken document, the letter was directed to several targeted audiences: first, the clergymen who wrote â€Å"ARead MoreLetter From A Birmingham Jail972 Words   |  4 PagesJail Racism is part of America’s history. Historical leaders like Martin Luther King, Jr. brought the Injustice problems to the light. King, Jr. â€Å"Letters from a Birmingham Jail confronts racism in the United States of America through his response letter to the clergymen criticism, while he is in jail due to holding a protest in Birmingham, Alabama. King, Jr. wrote â€Å"Letter from a Birmingham Jail† to defend the non-violent protest. He claims that the protest needed to happen because of the injusticeRead MoreExploring Howard Zinns Life 1575 Words   |  6 Pagessingular position as an academic who left a mark on generations of Americans as well as international persons by guiding us all to critically view various institutions and structures of power, particularly in the realm of government. By looking at four major aspects of his life, as radical historian, civil rights crusader, anti-war activist, and labor rights activist, the paper delineates Zinn’s impact in these areas and how he shaped the thinking of countless individuals on these topics. In theRead MoreMartial Law Of The Philippines3026 Words   |  13 Pagesemergency when the civilian population fail to function effectively. This law is an exercise imposed by the government and bestows the control over the civilian population by military authorities. Martial law is declared either when there is a near-violent civil unrest or major natural disasters, however most countries use a different legal construct like the â€Å"state of emergency†. 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This research paper seeks to accomplish the goals of giving a detailed examination of the Jamaican labour laws using both contemporary and historical references while seeking to answer the questions- whose interest do the laws serve? Is there class bias? Definition The term labour law consists of principles, rules and norms that regulate employment relations. Deakin and Morris (2001) argue thatRead MoreIndustrial Relations-Labour Laws6832 Words   |  28 Pagesits response to social and political demands for workers’ rights, justice and democracy at the workplace. This research paper seeks to accomplish the goals of giving a detailed examination of the Jamaican labour laws using both contemporary and historical references while seeking to answer the questions- whose interest do the laws serve? Is there class bias? Definition The term labour law consists of principles, rules and norms that regulate employment relations. Deakin and Morris (2001) argue

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We will write a custom essay sample on Mmk227 or any similar topic only for you Order Now vic c. edu. au Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC COS Provider c codes: MIBT 01590J, Deak in 00113B 0 CONTENTS A Note from your Unit Co-ordinator †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3   Contact details †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3   Unit overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3   Learning Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ 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¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8   Grading system †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9   Changes to enrolment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..    Class Attendance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9   Student evaluation of this unit †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10   Trimester timetable †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11   APPENDIX A: Exam Requirements and Instructions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 2 A Note from your Unit Co-ordinator Welcome to MMK277 Marketing Management. This unit outline explains the aims of the unit and describes the assessment requirements. This Unit Guide is an essential part of this course and will be referred to throughout the trimester in lectures and tutorials. You should always read this unit guide first and check it frequently when preparing to study, or embarking on assignment work. Contact details Unit Co-ordinator: Room: Telephone: Email: Lecturer: Room: Telephone: Email: John Boyd Gerny la4. 111, Level 4 Building la 0419 369 114 johnboyd@deakin. edu. au Craig Allen la4. 111, Level 4 Building la 0412 735 443 craigal@deakin. edu. au Unit overview Unit: Unit title: Prerequisites: Teaching Method: Nature of the Unit This unit examines the nature of marketing management from a marketing planning perspective. The focus of discussion is the coordinated activities of the network of producers of goods, services and experiences which seek to satisfy their customers. Emphasis is placed on marketing strategy formulation and the use of strategic marketing mix elements in developing and maintaining a market orientation and assessing organisational performance. Aspects of marketing such as marketing research, customer behaviour, product innovation and marketing communication are also examined. MMK277 Marketing Management Nil Four hours of class contact per week are allocated to this unit. Learning Objectives On completion of this unit students should be able to: 1. 2. 3. 4. Identify and explain theoretical concepts and the marketing mix elements employed in marketing strategy development; Explain the use of market information in developing segmentation and positioning strategies; Apply the marketing concept and marketing strategy in various contexts including profit and not-for-profit organisations, including government; Demonstrate effective group-based oral and written communication skills when presenting marketing plans for selected organisations. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 3 Content and Topics Covered Module 1: Module 2: Module 3: Module 4: Module 5: Module 6: Module 7: Module 8: Module 9: Module 10: Module 11: Marketing: Creating and Capturing Customer Value. Prescribed Text : Chapter 1. Company and Marketing Strategy: Partnering to Build Customer Relationships and Analysing the Marketing Environment. Prescribed Text : Chapters 2 and 3. Managing Marketing Information to Gain Customer Insights. Prescribed Text : Chapter 4. Understanding Consumer and Business Buyer Behaviour. Prescribed Text : Chapters 5. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Prescribed Text : Chapter 6. Products, Services and Brands: Building Customer Value Prescribed Text : Chapters 7 and 8. Pricing to Capture Customer Value. Prescribed Text : Chapter 9. Placement: Customer Value Fulfilment. Prescribed Text : Chapter 10. Communicating Customer Value: Advertising and Public Relations. Prescribed Text : Chapter 11. Communicating Customer Value: Personal Selling and Sales Promotion Prescribed Text : Chapter 12. Direct and Digital Marketing: Building One-to-One Customer Relationships. Prescribed Text : Chapter 13. Graduate knowledge and understanding, skills and attributes This Institution aims to ensure that its higher education awards provide educational experiences designed to develop attributes (including skills, knowledge and attitudes) appropriate to the discipline area and level of the award, which will support graduates in their future personal and professional life and contribution to society. This unit contributes to the following attributes: Linked Learning Objective(s) 1, 2, 3 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 4 N/A N/A Knowledge and understanding, Skill or Attribute Understanding of, and the bility to work with, a systematic body of knowledge, appropriate to the focus and level of the qualification based on the highest standards of scholarship and research Where research is undertaken: ability to initiate and formulate viable and relevant research questions Where research is undertaken: contribution to new knowledge, or an original interpretation and application of exist ing knowledge Where research is undertaken: understanding of the social, economic and cultural impact and application of their research, and its academic relevance and value Understanding of the professional, social, economic and cultural contexts of the discipline and related fields Awareness of ethical issues, social responsibility and cultural diversity Awareness of environmental sustainability issues and the contribution of the field of study to address such issues Understanding and appreciation of international perspectives in a global environment Critical analysis, problem solving, and creative thinking Identifying, gathering, evaluating and using information Communicating effectively and appropriately in a range of contexts Developing, planning and managing independent work Working effectively as part of a team Effectively using information and communication technologies Applying knowledge learned in the program to new situations This document is current at 21/02/2013. Once p rinted this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 4 Learning Approach and Activities The unit involves four hours contact per week. It is the intention to build knowledge on the marketing planning process and how this is successfully implemented in market- and competitororiented organisations that include profit-oriented companies, government and the not-for-profit sector. Internet access is mandatory for this unit with all students as all lectures and learning material is provided on it and all students are expected to frequently check with the MIBT portal for ongoing course activities. Tutorial exercises will be given to students to complete on a weekly basis during the Trimester. Learning in this unit is aided by an enthusiastic and experienced teaching team. They will monitor the classroom during week days throughout the trimester in order to engage with students, facilitate discussions of key concepts, and clarify any unit content and to make announcements. Class room discussions and experiences are a unique aid in understanding marketing concepts. The input of students will significantly help the understanding of critical marketing concepts by sharing their experiences and opinions. Furthermore, it will aid the students by offering examples of actually marketing experiences and make the classes more enjoyable. Tests are held during the semester with details available on the MIBT portal. The case study presentation must be completed in groups. Forming a group to work with, to produce an oral presentation and written assignment is a fundamental part of completing this part of assessment. It is essential you become proactive in communicating with your fellow group members, and with approaching potential group members you wish to work with. This assessment can not be completed individually. You must be part of a group in order to complete this piece of assessment. It is known that group work enhances your teamwork skills, reduces work load and provides the opportunity for you to test your knowledge with fellow students enabling you to learn valuable life long skills. Specific details and instructions related to all assessment in this unit are provided on the MIBT portal. MIBT Transitional Attributes All ? ? ? ? ? ? ? ? MIBT Diploma units contribute to the following graduate attributes: independent learner knowledge base research skills time management skills report writing skills awareness of ethics of tertiary education use of appropriate technologies ability to work alone and as part of a team Prescribed texts The content of the text book and the lectures are examinable in this subject. The lecture program will provide you with key points on the range of topics to be covered in the course. Lecture material will predominantly come from the prescribed text, as well as other sources. Armstrong G, Adam S, Denize S, and Kotler P 2012, Principles of Marketing, 5e (5th edition), Pearson Australia, Frenchs Forest, New South Wales It is strongly recommended that you purchase or at least have access to this book Recommended Reading Each week introduces new chapters that must be read in the prescribed textbook. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 5 Deakin University Library Searching the Internet is a key way of finding information – especially for general and everyday topics. The Library website is a key way to find academic journals, books, e-books, subject databases and websites that contain quality information for your study of this unit, and as research for assignments. Many of these resources are online so that you can access them on campus, at home or at work – any day, any time. The Library’s help services, in person or via email, phone or instant messaging, will assist you to make the most of library services and save research time. Journals ? Journal of Marketing ? Journal of Consumer Research ? Journal of Marketing Research ? Journal of the Academy of Marketing Science ? European Journal of Marketing ? Journal of Retailing ? Journal of Service Research ? Journal of Advertising ? Journal of Marketing Management ? Journal of Consumer Psychology ? And many, many more! Newspapers and Magazines Newspapers and weekly magazines will provide a valuable insight into current issues and developments in marketing. Many also provide articles on the Internet on topical issues. The Age (http://www. theage. com. au) The Australian (http://www. theaustralian.. com. au Australian Financial Review (http://www. afr. com. au) Business Review Weekly (http://www. brw. com. au) Ausstats database (http://www. abs. gov. au) Assessment The assessment for this subject is a combination of tests, case studies and a final examination. Weight Due date Brief description The case study has two parts, an oral presentation and written report. Each component is worth 15% of the total marks for this subject. Trimester tests. Details available on MIBT Portal The exam is a two-hour, closed-book. The examination covers the entire trimester’s work. It is the students responsibility to determine the date, time and location for the examination. Linked learning objective(s) Case Study 30% During Trimester During Trimester End of Semester Examination Period 1, 2, 3, 4 Tests 30% 1, 2, 3 Examination 40% 1, 2, 3 Notes: Full details regarding all assessment tasks will be provided on the MIBT portal. You must read and understand these details. The information provided here in this outline and the table above only provide a summary. Missed Classes Please note it is the responsibility of students to sit for a test on the scheduled date. Failure to sit a test must be supported by a medical certificate and shown to the lecturer WITHIN 48 HOURS OF THE SCHEDULED TEST DATE. THE MARKS FOR THE TEST WILL BE ALLOCATED TO THE FINAL EXAMINATION. IF YOU ARE GOING TO MISS A TEST PLEASE CONTACT THE RECEPTIONIST AT MIBT AND LEAVE A MESSAGE. COPIES OF THE MEDICAL CERTIFICATE MUST ALSO BE GIVEN TO YOUR LECTURER OR BY SOME OTHER ARRANGEMENT. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 6 If a student misses a mini test, they cannot sit that test in another class. Students can only sit tests in the class they are enrolled in. If a student completes the test in another class, it will not be marked and the student will get a zero for that piece of assessment. There will be an opportunity for students to catch up on missed classes. This will be discussed in class. Assessment reviews / appeals Students may appeal against the mark/grade awarded in any component of their assessment. The appeal must relate to the assessment procedures and not simply dissatisfaction with the final grade given. Appeals will be considered by the unit co-ordinator and a recommendation made to the MIBT Academic Progress Committee. Appeals are made by completing a Review of Assessment Application available from the Student Portal under Students / Forms. The form must be lodged at MIBT Reception by 5. 00 pm on the Friday after the publication of results. Special Consideration Special Consideration may be provided when a student completes a piece of assessment and the student believes there have been exceptional and adverse circumstances affecting their performance. (Note: Special consideration is not normally intended for assignments and other forms of continuous assessment. Here the Request for Extension of Assignment Due Date form should be used and submitted to the lecturer concerned. The form is available from the Student Portal under Students / Forms. ) Applications for Special Consideration will be accepted on medical, compassionate, and/or trauma grounds. Supporting evidence, clearly stating specific reason, must be given with the application. Reasons such as headaches, colds or returning home, will not be accepted as grounds for Special Consideration. Students are required to complete a Special Consideration/Deferred Exam Application available from the Student Portal under Students / Forms and submit to MIBT Reception, together with supporting documentation before the assessment is due, or within 2 working days of completing the assessment. Academic misconduct The Academic Integrity and Plagiarism and Collusion Policies are available on the Student Portal under Students / Forms / MIBT Policies and Procedures. Students should make themselves familiar with the content of these policies. Plagiarism and collusion are academic offences. They are forms of cheating and severe penalties are associated with them. If a student is caught plagiarising they may be failed in that piece of assessment. ? Plagiarism occurs when a student passes off as their own another student’s work, or copies without acknowledgement of its authorship, the work of any other person. Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage in submitting an assignment or other work. ? Submitting your own work when it has been previousl y submitted for another unit or course. Whenever you refer to another person’s research or ideas (whether by directly quoting or by paraphrasing them) you MUST acknowledge the source. Also, copying paragraphs from the Internet and presenting them as your own work is plagiarism. If you download and copy paragraphs from the Internet you must identify the source. References / acknowledgement of authorship (including electronic resources). You MUST acknowledge the sources that you have drawn on. This is a necessary courtesy to the original authors, and also allows the readers of your work to follow up any points you have raised. If you directly copy another writer’s phrase, sentence or paragraph, then you should use quotation marks and note the source of the quote. If you use another writer’s ideas, but not his or her exact words, you should again note the source. There are a number of ways by which you can refer to other people’s work. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 7 For an essay the reference list should include full citations of all sources consulted for the essay and these sources should appear in the body of the essay EG. (Thwaites, 2012 ) wherever a reference to someone’s work is made, instead of footnotes. This referencing method, like all methods, involves noting the author’s name, the title of the article and journal, or book, the year of publication, the journal’s volume number, the book publisher’s name and location, and the relevant page numbers. A copy of Guide to Assignment Writing and Referencing is available to every student during Orientation. It is also available on the Deakin University website: http://deakin. du. au/currentstudents/assets/resources/study-support/study-skills/assign-ref. pdf Assignment submission Assignments must be submitted by the due date. Students should complete the Assignment Cover Sheet (available from the Student Portal under Students / Forms), attach it to their assignment an d then submit the completed assignment as outlined in the assignment details. (Assignments will not be accepted at MIBT Reception). Students must keep a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original assignment is misplaced. Students must maintain backup copies of all their assignment work. Electronic loss of data is common, but is NOT a satisfactory excuse for an extension of a submission date. Late submission of assignments Extension of an assignment submission date If there is a compelling reason why you are unable to complete your assignment before the due date you should complete a Request for Extension of Assignment Due Date form, available from the Student Portal under Students / Forms and submit it to your lecturer. This must be done at least 24 hours before the assignment due date. If you submit your assignment without an approved extension, penalties for late submission will apply. The only exception to this is if your work is late for medical reasons and you have a doctor’s certificate to support your claim. You will not need to seek the prior approval of your lecturer but you must attach the doctor’s certificate to your assignment with a note that the work is late for medical reasons. Under these circumstances, the medical certificate must cover the entire period from the time the assignment was due until the time it is submitted. Penalties for late submissions Assignments received late and without prior approval will be penalised. A penalty of 10% of the available marks will be deducted for every day the assignment is late. Assignments received after 7 days without an approved extension, will not be marked. Learning support Students have access to group-oriented and individual learning support at MIBT. During each trimester, students can attend a series of study skills workshops conducted both at MIBT and Deakin University on topics such as time management, avoiding plagiarism, referencing, academic writing, critical thinking and exam preparation. The MIBT Study Skills Drop-in Centre provides students with one-to-one consultations with the Academic Skills Advisor. Students can also access the Deakin University Language and Learning Drop-in Centre at Student Life. For flexible learning, all students have access to the Academic Skills Moodle site which contains a number of resources to improve students’ study skills and language proficiency. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 8 Grading system All students enrolled in any unit will be graded according to MIBT’s standard grading system as follows: GRADE HD D CR P N DE EX RI RPL RW UP W WN XN DESCRIPTION High Distinction Distinction Credit Pass Fail Deferred Examination Exemption Granted Results Not Finalised Recognition of Prior Learning Results Withheld Ungraded Pass (Safety Units) Withdrawn without academic penalty Withdrawn Failure Enrolled Assessment Incomplete PERCENTAGE 80 – 100 70 – 79 60 – 69 50 – 59 0 – 49 Changes to enrolment ? Enrolment changes can be made through the student portal until 5. 00 pm Friday of the ? A unit can be dropped until the end of the fourth week (without penalty) and fees paid for ? ? ? second week of the trimester. the dropped unit will be credited to the next trimester. After week four if a unit is dropped fees for that unit will be forfeited. Students who drop a unit after Week 4 will have ‘W’ (Withdrawn) recorded as their result in the unit. A unit dropped after Week 8 will be recorded as ‘WN’ (Withdrawn – Fail). A unit cannot be dropped in the final two teaching weeks of a trimester. Class Attendance Attendance is an important element of a student’s success in their studies and it is strongly recommended that attendance is maintained in all classes. All work covered in class is examinable. Attendance will be recorded in all sessions and students should make themselves aware of the ‘Attendance Policy’ located on the Student Portal under Students / MIBT – Policies and Procedures. Where alternative classes exist for a unit, students are permitted to attend a maximum of two alternate classes per unit during the trimester. Students should collect a Lecturer Attendance Variation form from reception or from the Student Portal under Students / Forms and submit it to the lecturer of the alternate class to sign and verify the student’s attendance. The form is retained by the lecturer who submits this with the class list. Further, grants of leave from a class can be given for medical, compassionate or compelling reasons provided that original or certified medical, psychological, police or other certificates are provided. Students are to complete an Explained Absence Form from reception or from the Student Portal under Students / Forms and submit to reception. Compassionate or compelling circumstances are generally those beyond the control of the student and have an impact upon the student’s course progress or wellbeing. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 9 Student evaluation of this unit At the end of trimester students will be asked to evaluate all of the units they have studied during the trimester. Students are strongly encouraged to complete the Student Evaluation form for this unit and give feedback. All ratings and comments are read and given careful consideration following completion of each trimester and inform the changes which may be introduced in subsequent trimesters. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 10 Trimester timetable Week 1 2 3 Week Commencing Monday 4 March 2013 Monday 11 March 2013 Monday 18 March 2013 Topic Marketing: Creating and Capturing Customer Value. Analysing the Marketing Environment. Company and Marketing Strategy: Partnering to Build Customer Relationships. Managing Marketing Information to Gain Customer Insights. Textbook Chapters Ch 1 Ch 3 Ch 2 Comments 4 Monday 25 March 2013: Thursday 28 March 2013 to Wednesday 3 April 2013 Ch 4 Mini Test 1 TRIMESTER BREAK – EASTER Managing Marketing Information to Gain Customer Insights. Understanding Consumer and Business Buyer Behaviour. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Products, Services, and Brands: Building Customer Value. Pricing to Capture Customer Value. Communicating Customer Value: Advertising, Public Relations, Sales Promotion and Personal Selling. Placement: Customer Value Fulfilment. Direct and Digital marketing: Oneto-One Customer Relationships. Revision. Ch 4 Ch 5 Ch 6 Mini Test 1 4b 5 6 Thursday 4 April 2013 Monday 8 April 2013 Monday 15 April 2013 7 8 9 Monday 22 April 2013 Monday 29 April 2013 Monday 6 May 2013 Ch 7,8 Ch 9 Ch 11,12 Mini Test 2 10 11 12 13 Monday 13 May 2013 Monday 20 May 2013 Monday 27 May 2013 Monday 3 June 2013 – Friday 7 June 2013 Ch 10 Ch 13 Mini Test 3 EXAMINATION WEEK Trimester 1 Census Date: Results released on portal: Wednesday 27 March 2013 Tuesday 18 June 2013 This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 11 INSTRUCTIONS TO CANDIDATES READ BEFORE COMMENCING Note: A tick (X), in a box indicates the instruction applies. A blank box indicates the instruction does not apply. X This exam is a CLOSED BOOK exam. This exam is an OPEN BOOK exam. X You may use a (non-electronic) LANGUAGE ONLY DICTIONARY. You may use a CALCULATOR. If programmable, the memory must be empty. Mobile phones cannot be used as calculators. SPECIAL INSTRUCTIONS: 1. 2. 3. Answer all questions in the exam booklet provided. There are three (3) sections in this exam. All sections must be attempted. Section 1 – Answer all parts of the one (1) mini case question in Section 1(26 Marks). Section 2 – Answer ten (10) short response questions in Section Two (10 x 3 marks = 30 marks). Section 3 – Answer two (2) out of five (5) extended response questions in Section Three (2 x 12 marks = 24 marks). Students must complete ALL parts of each question answered. This exam is out of 80 and is worth 40% of the marks for this subject. Answer all questions in the exam booklet provided. 4. 5. 6. 7. 8. THIS EXAMINATION PAPER MUST NOT BE REMOVED FROM THE EXAMINATION ROOM This document is current at 21/02/2013. Once printed this document is no longer a controlled document. L:Academic – Unit Outlines2013-01 Diploma of Commerce MMK277 V27– 02/13 Page 12 APPENDIX A: Exam Requirements and Instructions SUMMARY OF EXAM REQUIREMENTS FOR STUDENTS 1. 2. 3. 4. 5. You should arrive for your exam at least 15 minutes before it is scheduled to commence. You will not be permitted to sit the exam if you are more than 30 minutes late. You MUST have your MIBT student ID card with you for every exam you sit. You will not be permitted to enter the exam room without it. No electronic equipment whatsoever, with the possible exception of a calculator, may be used in an exam. Personal items (purse, wallet, mobile phone) may be brought into the exam and should be left underneath your desk. Do NOT leave valuables in bags at the end of the exam room. Mobile phones MUST be switched off. Any mobile phone which rings during an exam will be confiscated and not returned until the exam papers have been collected and placed into storage Find out before end of the trimester whether your exam is ‘Open Book’ or ‘Closed Book’. Find out before the end of the trimester whether or not you can bring a calculator or a printed dictionary into the exam. The penalties for misbehaving or having unauthorised material (cheating) in an exam are severe. Make sure you know before hand what materials you can take into your exams. Any extraneous written material must be handed in before the exam commences. Students found with unauthorised material in their possession during an exam may have their paper cancelled. Students who are ill during an exam may apply for special consideration using the form found on the student portal. An application for special consideration MUST be accompanied by supporting documentation and submitted within 2 working days of the exam. 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Robin Hood free essay sample

A person who comes up with the certain idea to run the business or one who make efforts to gain the profit to the company is the CEO (Chief Executive Officer). Here, Robin Hood plays a role of a CEO. CEO is not the only person who runs the organisation but, there are members get hired who supports to achieve the goals and objectives or vision and mission of the organisation. In this scenario Robin Hood had four main persons who were supporting him by handling various departments such as Finance, HR, Purchasing and the intelligence and they’re a lot of employee who supports him in his business but he was lacking to manage them. With the help from the following chart bifurcation of the members are as follows: Robin Hood (CEO) VISION AND MISSION A person does anything to achieve something in the same manner an organisation that runs the business for a specific target for which they putting their efforts to achieve something which is known as Vision and to achieve the vision at the end of the specific period or one who achieve the goal or objective at the end of the visionary period is known as Mission. For any organisation Vision plays a most important role and mission works simultaneously. Vision of the organisation changes after a certain period depends upon the situation of the market or of the organisation. Vision can be explained and defined in many ways. But, according to Benson Peter and Lansdell Sally vision is to achieve the certain targeted goal and objective in specific years to compete with the market. It is very important that for every person who is in the organisation including the top management of the company should work on the same and specific vision not for his/her personal benefit. Mission can also define and explained in many ways. But, According o Catlin-legutko, and Cinnamon mission is nothing but the final goal or objective achieved by the organisation in such a way that after achieving it everyone should be benefited such as shareholders, investors, employees of the organisation, etc. ROBIN HOOD’S VISION AND MISSION As Robin knew that he has to start thinking of the survival in the business so he started to change in his own behaviour and strategy. His vision and mission was to come over the merchants or the rivals whom so ever comes between in his business so that he can still survive in the market and for his throne. He was starting taking care of his employees and tries to make the people to join him and support him for his organisation. For which he introduce the tactics to steal from the rich and give it poor. But by doing this he would land up with much more enemies. People will stop trusting him and reputation in the market and even in the eyes of the people would be as a thief, that was not so much easy but, he made his efforts by using more different skills and techniques. Robin introduces the method of freight forwarding in which he acted as a middle man, so that his reputation in the market remains consistent. He also became the banker purchasing the goods from them and selling at higher price by the way of tax. He also thought of killing the competitor but that was not so easy for him to do it. It is human behaviour that when they start losing their vision and mission can’t be stable, they thing and utilise different techniques. In short mind flickers with different ideas does not remain constant, the same thing happened with the Robin Hood he thought of different ideas to survive or to exist in the market. For any organisation to achieve the vision or mission the CEO must know the market condition and about the competitors internally and externally so that a company should know where it stands and matches up with the market condition or else they have to work out internally to achieve their specific goal. SWOT ANALYSIS STRENGTH WEAKNESS OF THE ROBIN HOOD ORGANISATION The main strength of the Robin that he had big vision. For which even he had a lot of manpower and can recruit or introduce and even attract people because of his brand image and can use then more into his business. More manpower there will be efficient and motivated sales force. Looking at the manpower and the market condition of the business he can easily scare the competitors. As he had many manpower but he was not able to manage utilise them properly. He was lacking to give them the basic needs such as food. Even he was facing the competition fear from the merchants. OPPORTUNITY THREAT OF THE ROBIN HOOD ORGANISATION Robin main strength was his manpower. With that he can expand his existing business or enter into new business in different places and sector. Opportunity to start carrying the employee their needs and create a carrying image so that they shouldn’t leave him. As every coin has two sides, his manpower was his biggest threat, threat of losing them. Competitors or the rivals can take the benefit of the market because they have the other resources which Robin does not have. STRATEGIC OBJECTIVES According to Bromiley Philip strategic objective means that focusing on the larger consumer in the market or facilitating them by providing best of quality product without much more spending on the product. A company should improvise on their product design, productivity or on the production process and the development in the employee so that they can achieve their goal. As in the context with the Robin Hood organisation, he is facing lot of trouble in the business because there were many pot holes which need to sealed by efficient long term strategic planning which could help him at least to cover up with his need which are basic and this will help him to build a relationship with his employees. With this positive behaviour he will also get the support from the employees and he will get his work done as well. If he wants to be successful and want to make his business profitable he has to depend upon the employee. I would suggest following strategic objectives to Mr. Robin Hood they are as follows: As he is the king seats on the throne he must be having lot of land, use that land for cultivation of your own food grains, own animals for farming, fruits, vegetables, medicinal plants, building employee houses, etc facilitate them with everything so that they you get dependent on each other. If the crop grows more than the expectation after giving to your entire employee so you can export and earn more money. This will increase in your profit, market rate, your goodwill you will increase by every side of bit. Their will even increase in the economy rate. It will take time for the above things at least you can start escort services to the employee till the place where they can find their basic needs. Increase your business by purchasing the land of the other area utilising to your own expansion of business. You can also expand by giving freight forwarding services to the company. Giving your manpower on causality basis to the other firm which will help you to build up a business relationship. You can implement new technique in archery and training should be given. This will help Robin Hood not only in the expansion of his business but also build a good strong relationship with in the organisation and sustain balance in the market. MICHAEL PORTER’S GENERIC STRATEGY MODELS Generic strategies means that a company adopts develop and implement a new business strategy to compete in the market with the competitor. Porter recommends this strategy to the bases of the generic strategy which will be the advantage for competitive gains. There are three types of generic strategic according to the Porter: Each type is explained in detail as below: Low Cost According to the Porter Model Company implement the strategy of decreasing the price of the commodity so that consumer can buy their product at a cheaper rate compare to the others company commodity. Consumer feels that same product is been sold at the cheaper rate in comparison to other but, they does not know that this is all business strategy. Company reduces the quality of the product so that their manufacturing cost get reduce and can sell the same product at a cheaper rate to compete in the market with the another company. They use this tactics to become the leader in the market of hat certain product selling at the cheapest rate by decreasing the quality of the product. Differentiation Porter explains in this strategy that a company produces the product with the new idea, concept, features and attractive structure which never introduces in the market. The job of the marketing manager is tougher in this because the manager has to do a lot of proper detailed research in terms of quality, quantity and the price which they need to do business in the larger market. Basically a company as to introduce a dynamic or a unique product which has been never ever implemented in the market. And should be implemented in such a way that they should satisfy the consumer needs and cover the entire large market. Focus Porter describes a special importance of the consumer to the firm. Wherein a firm concentrate and make attraction on a group or on a certain area people with their best of the quality of goods they have produced. Quality of the product plays a very important role in this context. In short, they grap the attention of the consumer by diverting them from the competitor product by giving them a special attention and importance of them in the company. SPECIFIC GENERIC STRATEGY GIVEN TO THE ROBIN HOOD It is very much important for any organisation to satisfy, facilitate and provide best of goods services to them, so that can compete with the other organisation in the market. It takes lot of efforts by the people to use best of their skills and techniques to come with a dynamic product which can replace the competitor products but not the need of the consumers. In the case of Robin Hood the appropriate strategy for them could be the differentiation strategy because this will help him to know the customer’s needs and wants personally. This will help them to increase and change their brand image in the market. His company could be unique if he produces the unique product which replace with the competitor product but not the taste and value in the customer eyes. This will help him to create a goodwill and fame in the market and also profit will increase. Once goodwill is established than his brand name could be enough to increase the business and by this he can expand his business more by investing in the different areas such as freight forwarding. Farming, retail banking and much more. This will also help by creating a strong and trust relationship with the employee. This will create a good strength. OVERALL SUMMARY TO CONCLUDE In the case of Robin Hood he needs to adopt and make changes in his business strategy which he will responsible towards his employee and most importantly towards his consumers. This will help him to increase and create goodwill in the eyes of the people and in the market which will help him to compete with the competitor. Need to have a new and fix vision and mission. Vision and mission which he will adopt should be in such a way that he would rise up with his financial way and become stable in the market. This will help him to come up with his weakness as well can increase his strength.  By creating a ethical business which will help him to create a trust in the eyes of the investors which will him to compete with rivals like Sheriff.